The Essential Course

I developed this program to help you. To help you have confidence and belief in your new enterprise, hope for the future when your business succeeds, and security in the knowledge you are on the right path.

I know what you are going through. I have been there many times in my own businesses and with my clients and their businesses. 

The Program consists of

• A 10,000-word eBook, detailing the 6 Phases of the pre-funding, pre-business plan checklist and analysis process
  1. Your current situation
  2. Your goals and objectives
  3. Your strategy
  4. Your finances
  5. Your business development funding requirements 
  6. Matching your business risk with your personal risk profile
  7. Also included are several Appendices with important and valuable supporting information
• “The Essential Business Solutions Finance Program” – a 20+ page spreadsheet financial projections program
  1. with all pages linked to simplify the process of working through your business financial projections
  2. with some formulae cells locked so they cannot be accidentally altered
  3. with the locking / unlocking code so anyone can alter the formulae, so the overall program better suits their situation.
  4. with a simple instructional video to help you get started, to save you time 
• About 8 pre-recorded webinars, available for downloading on a weekly basis with supporting business information and interviews with other professionals to help you understand the business development process, before and after you decide to blast off.

• So, if you get all the phases in the program above lined up, and you decide to proceed, your business can be and should be fun and exciting. 

Then, among the many decisions facing you in a business start-up situation, are these:

• Will we, or won’t we? 
• What if (any one of one thousand things) happen? 
• What about the money – either / both ours and theirs? What happens if xxxxx happens?
• What are we risking and how great are the risks?
• We heard the stats for small business start-ups are pretty bad. How can we not get caught in that trap?
• Anyway, we must do something because:
  1. We have a mortgage
  2. I have lost my job
  3. I am too old 
  4. We have very little (or no) security
  5. Our kids / parents / family overseas need support
  6. etc.

I have said each of these to myself and to my wife and I have heard all of them from clients and friends. I get where you are right now.

It can be tough to start a business, to consider all the options. A few things to consider could include:

• the product or service.
• the market.
• how to match the product with the target market and communicate with the market. 
• what funding do we need and where might it come from? 
• how do I write a business plan? 
• and many other things to think about.

Let me take some of the pressure off you – in my opinion you do not have to start with a business plan. That comes later after you have decided to go ahead or not, and you have worked out what to include in the business plan.

This small business start-up program will ease you through the pre-funding, pre-business plan and pre-business blast off phase. 

It will help you work out what you want the business to achieve for you and your family; identify and research your market and to strategize your market access, and to work out how to finance your new enterprise. 

There are supporting webinars, videos, etc. to help you work the simple program and a regular online Q and A session for those interested.

I have been scammed by experts several times, costing me thousands, but I accept responsibility because I chose to deal with them. I should have picked them earlier.

And I have been short of money in my lifetime too. 

And while cab driving while at Uni, I ferried around a passenger for about 45 minutes, who had a loaded handgun in a shoulder holster while he was in the cab with me, and who – I later found out – had shot and killed a cab driver the night before.

I feel professionally qualified to help you through this important process.